Online Shopping

Online shopping is the process where customers can directly purchase goods or services from seller in real time, without imtermediary service. If an intermediary service is present the process is called electronic commercee. In 1994 is the first time people use online banking and the opening of an online shop pizza by Pizza Hut.

Inrecent years, olshop has become popular. However it still caters to middle and upper class. In order to shop online we must be able to have access to computer, a bank account, debit card and before making a purchase, customer must check the stock is available or not. If the requested item is not in stock the customer will automatically be notified when the requested items will be available.

The adventages of these olshop are we

Ø  can safe the capital from promotion/advertisement cost,

Ø  we can torn earn money easly,

Ø  Convenient (Online shopping allows consumers to shop at the convenience of their own home, and to save traveling time to retail stores and spend their time on other important tasks and hobbies),

Ø   Infinite shelfspace available (There is infinite variety of products available online because online shopping allows consumers to browse through products that are made all around the world without geographical boundaries).

The disadventages are

Ø  many people scared about Privacy and security issues (This proves that many do not trust the privay of the Internet and are concerned with  their credit card frauds, unwanted solicitation, and use of their information for other purposes),

Ø  Online shopper are worried that the products will not be what they have expected by viewing online,

Ø  Access to the Internet and computer necessary (Because one needs money to buy a computer and to have internet connection),

Ø  too many choice of product (consumers have limited cognitive resources and may simply be unable to process the potentially vast amounts of information about these alternatives).

In addition to retail shops, thoughtful improvements of Web sites with consideration on consumers' persepective, online shopping will gain respect and trust by consumers and will be much more widely used than today to benefit both the society and individuals. Eventually, almost all consumers will adapt to the online shopping technology and will be able to enjoy the convenient, innovative way of shopping.